Projects & Campaign Highlights

Demonstrating practical communication leadership across multi-partner campaigns, community storytelling, media relations, and development initiatives.

Featured Human-Centered Storytelling

International Red Nose Campaign – FGM Advocacy Storyteller

Amplifying survivor perspectives to drive international fundraising and awareness against Female Genital Mutilation.

Communication Challenge

Communicating sensitive gender-based violence (GBV) and anti-FGM narratives to global audiences without disempowering community members requires nuanced, ethical, and gender-transformative storytelling.

Purity's Strategic Contribution

Featured as a key storyteller in the international Red Nose Campaign, producing narrative content that illustrated life, dignity, and community transformation without FGM. She translated lived experiences into ethical, human-centered advocacy pieces suitable for cross-cultural resonance.

Ongoing Global Impact: The campaign story continues to be utilized internationally by funding partners for ongoing resource mobilization, policy advocacy, and anti-FGM public engagement.
  • Role Storyteller & Content Contributor
  • Key Themes FGM Prevention, Gender Justice, Ethical Storytelling
  • Audience Reached International Donors, Global Advocacy Networks, Local Communities
  • Media Assets Documentary Narratives, Human-Interest Case Studies

Initiatives & Communication Strategies

Selected portfolio of strategic communication, media management, and community engagement initiatives.

EU-Funded Program Sub-Grantee Support

Financial Support to Third Parties (FSTP) Comms Initiative

Overview

Led strategic communication frameworks and capacity mentorship for 30 grantee groups operating under the EU-funded FSTP program.

Contribution

Assisted community-based sub-grantees in establishing structured communication tools, capturing project milestones, and maintaining brand alignment across donor-funded activities.

Result: Enhanced visibility and reporting standardization across 30 grass-roots beneficiary organizations.
National Advocacy County Level

Multi-County Anti-GBV & FGM Public Campaigns

Overview

Coordinated three major in-country advocacy campaigns across Kisumu and Garissa Counties focused on community safety and gender justice.

Contribution

Managed local journalist networks, facilitated policy discussions with county leadership, and trained over 25 organizational staff and volunteers in messaging.

Result: Achieved over 60% public awareness increase across target counties and secured placement in 10+ media outlets.
Media Relations Capacity Building

Journalist & Influencer Gender-Sensitive Masterclasses

Overview

Addressed gaps in regional media reporting regarding sexual and reproductive health rights (SRHR) and gender-based violence.

Contribution

Designed and facilitated capacity workshops for over 30 local journalists and social media influencers on ethical, survivor-centered, and gender-sensitive reporting.

Result: Strengthened relationships with media houses, leading to 20+ coordinated broadcast interviews and talk shows.
Digital Comms Social Strategy

Multi-Channel Digital Strategy & Brand Management

Overview

Managed the complete digital ecosystem for CECOME and Manga HEART across Kisii and Nyamira Counties.

Contribution

Oversees content production, calendar scheduling, and analytics monitoring for more than 12 social media platforms spanning six funded projects.

Result: Sustained 15% quarter-on-quarter engagement growth across all official organizational channels.